AI Empowerment

Three AI Products Driving Full-Domain Aviation Intelligence

Purpose-built for aviation travel scenarios, with a proprietary AI foundation. Three complementary products — Intelligent Recommendation System, NDC AI Sales Assistant, and NDC AI Customer Service System — empowering both the BPS and Jolly GO platforms across operations, transactions, and service.

7×24h AI online service
85% Ticket auto-classification accuracy
<1s Semantic understanding response speed

Core AI Products

Technical Implementation of Three Core AI Products

Each AI product is backed by a clear technical architecture — spanning intelligent recommendation, transaction intelligence, and service intelligence — each with a distinct role, complementary capabilities, and shared data flows.

Smart Recommendation

Intelligent Recommendation System

Built on a proprietary four-layer decoupled architecture integrating RFM user segmentation, an enhanced Apriori association rule algorithm, and user preference self-learning — delivering personalized precision matching to support both public domain distribution and private domain operations.

  • Real-time computation engine: Flink + Redis Streams with 200ms feature updates for dynamic recommendations
  • Full-category coverage: unified recommendations for flights, ancillaries, member benefits, and travel specialty packages
  • Low-code operations: built-in aviation templates with drag-and-drop strategy configuration — no development required
  • A/B testing: visual performance monitoring with real-time conversion ROI tracking for continuous optimization
  • Async high-concurrency architecture: RocketMQ three-tier message priority + LSTM hotspot preloading for stable operation
NDC Sales Assistant

NDC AI Sales Assistant

Built on a large language model (LLM) intent parsing layer, communicating in real time with NDC product services via MCP protocol. User input is semantically extracted into structured query parameters, directly driving NDC pricing and order APIs — no human intervention required.

  • LLM intent extraction: simultaneous parsing of route, date, cabin class, passenger count, baggage, and more
  • MCP protocol NDC integration with millisecond query response times
  • Multi-turn context management supporting modifications, follow-up questions, and price comparisons
  • Personalized ranking model dynamically adjusting recommendation weights based on historical preferences
  • Seamless payment integration with ticket results written back to the order management system
Smart Customer Service

NDC AI Customer Service System

Built on a RAG (Retrieval-Augmented Generation) architecture, vectorizing airline policies, refund/change rules, and FAQs into a knowledge base. Combined with real-time ticket system and order data retrieval to generate precise, actionable responses.

  • RAG architecture: vectorized knowledge base retrieval + LLM response generation, eliminating model hallucinations
  • Ticket intent classifier: automatically identifies refunds, changes, complaints, and queries for routing
  • Direct order system connection: responses reference real order status in real time, not template scripts
  • Confidence threshold mechanism: low-confidence scenarios automatically escalate to human agents to ensure service quality
  • Feedback closed loop: user rating data continuously iterates the knowledge base and classification model

Technical Pipeline

From Language Understanding to Transaction Closed Loop

A five-step AI processing chain that converts natural language requests into precise aviation product transactions — entirely without human intervention.

🎤

Voice / Text Input

Natural language multimodal input, supporting mixed Chinese and English

🧠

Semantic Parsing

Large language model extracts travel intent, dates, and cabin preferences

🔗

NDC MCP Call

Precisely matches airline NDC product catalog with dynamic pricing

✅

Itinerary Confirmation

Multi-turn dialogue to refine needs with personalized itinerary recommendations

💳

Book & Pay

One-click completion of ticket booking and payment — full closed loop

AI Capability Matrix

Seven Core AI Capabilities

Three AI products working together to cover all aviation new retail scenarios — intelligent recommendations, sales, and service in three-dimensional synergy, embedding intelligence at every business touchpoint.

🔮

Personalized Intelligent Recommendations

Multi-algorithm fusion for precise matching of user travel, consumption, and benefits needs — with real-time supply-demand data for dynamic weight adjustment.

🗣️

Natural Language Understanding

LLM-powered precise parsing of multi-turn conversations, accurately identifying travel intent and complex query conditions.

🎯

Personalized Recommendations

Combining user historical behavior with real-time preferences to dynamically generate optimal flight and itinerary combinations.

🤖

AI Customer Service

Knowledge-base-driven AI Q&A that automatically handles high-frequency after-sales scenarios like refunds, changes, and itinerary disruptions.

📋

Intelligent Ticket Classification

Automatically identifies ticket types and priorities, routing to the appropriate processing queue — reducing manual intervention costs.

📊

Data-Driven Learning & Optimization

Real-time collection of user feedback and transaction data for continuous model iteration — improving recommendation accuracy and customer service satisfaction.

🔄

Human-AI Collaboration Handoff

Seamless escalation to human agents in complex scenarios with full context preserved — ensuring uninterrupted service continuity.

Use Cases

Real Business Use Cases in Action

AI capabilities deeply embedded in aviation sales and customer service core processes, delivering quantifiable business value.

Sales Scenario
Traveler Flying from Hong Kong to Tokyo next Friday, need 20kg baggage — any early morning recommendations?
AI Assistant Found 3 options for you: Cathay CX501 departs 07:35, includes 23kg baggage, business upgrade +¥380; HX281 departs 08:10… Shall I book CX501 directly?
Traveler Yes, please book it and pay via Alipay.
AI Assistant Order created, redirecting to Alipay confirmation. Ticket will be sent to your email upon issuance ✓

AI Sales Assistant

From One Sentence to One Ticket

Users skip complex forms and simply describe their travel needs in natural language. The AI assistant understands multi-dimensional constraints like baggage, cabin class, and time preferences — precisely matching the best option from the NDC product catalog and guiding them through the full booking process.

Multi-Turn Dialogue Intent Recognition NDC Product Matching One-Click Payment Itinerary Recommendation
Service Scenario
Traveler My flight NJ2891 was cancelled. How do I process a refund?
AI Customer Service I've found your booking. NJ2891 was cancelled by the airline, so you're eligible for a full refund — expected within 5-7 business days. Shall I submit the refund request now?
Traveler Yes, please submit, and also check my rebooking options.
AI Customer Service Refund submitted (ticket #T20241105). There are 3 available alternative flights that day, earliest departure 14:20. Would you like me to rebook directly?

AI Customer Service System

Zero Wait Time for After-Sales

The AI customer service system automatically links order information and delivers precise resolution for high-frequency after-sales scenarios — refunds, changes, flight disruptions, and compensation claims — without human handoff. For complex cases, one-click escalation to human agents preserves the full conversation context.

Automated Tickets Order Linking Refund & Rebooking Human-AI Handoff 7×24h Online

Integration

Deep Integration of Three AI Products with Langzhen's Technology System

AI capabilities are not isolated modules — they are fully integrated with NDC, API, the open platform, and operations systems to form a unified intelligent aviation digital foundation.

Intelligent Recommendation System Integration Embedded in both BPS public domain and Jolly GO private domain via a visual strategy console, supporting low-code configuration, A/B testing, and staged rollout — with real-time integration of seat availability, market fares, and user behavior data.
NDC MCP Service Integration The AI Sales Assistant calls the NDC product catalog in real time via MCP protocol, enabling dynamic pricing and personalized product display without altering the existing NDC architecture.
AirNDC Open Platform All three AI capabilities are available via API, allowing partners to embed intelligent recommendations, the sales assistant, and customer service system into their own apps, mini-programs, or OTA systems.
Order & Payment System Orders completed through AI guidance are written directly to the order management system — payment, ticketing, and accounting flows are fully consistent with existing processes, requiring no additional changes.
Data & Operations Reporting Interaction data from all three AI products is unified in the analytics platform, tracking recommendation conversion rates, AI transaction rates, customer service efficiency, and user satisfaction — building a full-chain data foundation that drives continuous product iteration.

Get Started

Let AI Drive Your Aviation New Retail

Work with the Langzhen team to explore how AI intelligent capabilities can be implemented in your business scenarios.

Schedule a Demo View Technology Capabilities