Product Ecology

One Core Foundation · Two Extended Tracks

Langzhen builds a complete product architecture across three dimensions — "New Retail Transactions + Private Domain Ecosystem Operations + Full-Domain AI Empowerment" — with the BPS new distribution platform as the core engine, synergized with the Jolly GO private domain ecosystem and AI intelligent product matrix to create a sustainable aviation new retail ecosystem.

Strategic Framework

Three Core Strategic Pillars

Three product tracks with clear roles, layered empowerment, and deep synergy — forming the collaborative framework of "BPS for public domain growth · Jolly GO for private domain retention · AI for full-domain empowerment."

Part 01 · New Retail

BPS New Distribution Platform

Built on Hub2 technology, a full-category, full-channel, full-scenario aviation new retail distribution platform.

  • Hub2 Aggregator: GDS · NDC Direct · LCC
  • Four innovative retail scenario products
  • Full NDC system + International distribution

Part 02 · Private Domain

Jolly GO Private Domain Ecosystem

Integrating travel e-commerce with private domain operations to build a low-cost, sustainable long-term growth model.

  • 3-portal synergy: User · Group Leader · Merchant
  • Four core platform features
  • 500+ benefit products across 8 categories

Part 03 · AI Intelligence

AI Intelligent Product Matrix

Proprietary aviation AI foundation with three complementary products empowering both platforms — free from generic AI commoditization.

  • Intelligent Recommendation System: personalized precision matching
  • NDC AI Sales Assistant
  • NDC AI Customer Service System

Part 01 · New Retail

BPS — Langzhen New Distribution Platform

Built on the proprietary Hub2 AGG aggregator as a unified technology foundation with a middleware-first architecture, supporting free-combination sales of flights, ancillaries, insurance, hotels, and ground transport — empowering all channel partners via OpenAPI.

7 DaysFastest NDC integration cycle
4Innovative retail scenario products
6-LayerMiddleware tech architecture

Hub2 Technology Foundation

Core Capability Inheritance & UpgradeFully inherits the original AGG flight aggregation, routing, and multi-source integration capabilities, expanding to all non-flight categories (insurance, ancillaries, benefits, hotels, ground transport). Equipped with the Venus protocol engine supporting NDC 21.3 and all versions.
Three Upstream Supply IntegrationsGDS traditional distribution · NDC direct airline connections · LCC low-cost carriers — comprehensive market coverage with one integration and multi-source switching.
Six-Layer Middleware ArchitectureFront-end touchpoint layer → Capability open layer → Middleware aggregation layer → Shared capability center → Public service center → Infrastructure layer — large middleware, small front-end design for efficient business iteration.
Four Sales ModesAirline product standalone · Flight + value-added service bundles · Airline + third-party travel bundles · Third-party non-aviation standalone — flexible adaptation to diverse scenarios.

Four Proprietary Innovative Scenario Products

Leveraging BPS platform capabilities, intelligent pricing, and open channel advantages to evolve business from traditional flight sales to scenario-based, customized, and appointment-based new retail travel services.

📅

Appointment Sales

A flexible appointment-based flight new retail model that precisely captures latent travel demand. Supports flexible time slot reservations with intelligent seat allocation and dynamic pricing to lock demand early and reduce vacancy rates.

🎲
Commercialized

Surprise Travel

An innovative blind-box aviation travel product: fixed departure and time, random destination. Five successful campaigns completed with China Southern Airlines, Meituan, Trip.com — tens of thousands of orders sold.

✈️

Virtual Flights Platform

Helping airlines expand incremental revenue — launched September 2022. Integrates flight, ancillary, insurance, and benefits voucher unified sales, supporting corporate and government group procurement B2B scenarios.

🎯

C2B Custom Solutions

A demand-driven reverse custom new retail system focused on enterprise clients. Equipped with user profiling recommendation engine, dynamic pricing, and intelligent demand matching — successfully scaled commercially.

NDC Distribution

Complete NDC New Distribution System

Go-live in as few as 7 days, supporting all NDC protocol versions.

NDC Capability Open PlatformStandardized 10-step online integration, full-version protocol support.
NDC Operations Management SystemAgent management, message testing, and full-chain distribution — one-stop output.
Hawkeye Full-Chain MonitoringReal-time full-chain NDC monitoring ensuring stable and traceable service.

Overseas Distribution

International Distribution System

Two modules covering individual international retail and group charter flight scenarios.

International Agent Distribution PlatformB2B/B2C dual-mode, multi-tier agent management, multi-type payment settlement.
International Charter Flight Sales SystemSpecifically covering international group charter business for international market expansion.

BPS Platform — Six Core Competencies

01

Full-Category, Full-Scenario Coverage

Flights + ancillaries + insurance + travel products — bundled, standalone, custom, and appointment sales.

02

Algorithm-Driven New Retail

Dynamic pricing, intelligent matching, seat allocation, and user profiling — data-driven precision operations.

03

Mature NDC New Distribution Capability

Full protocol compatibility, 7-day integration, Hawkeye full-chain monitoring.

04

Proven Innovative Scenarios

Appointment, surprise/blind box, virtual flights, C2B custom — all four modes commercially proven.

05

Domestic + International Dual Markets

Covers individual consumers, B2B agents, corporate/government groups, and international charter flights.

06

Open Ecosystem for Rapid Adoption

OpenAPI output for rapid resource aggregation, empowering TMCs, corporate clients, and channel partners.

Part 02 · Private Domain

Jolly GO — Travel E-Commerce Private Domain Platform

Launched in 2023, integrating travel e-commerce transactions with private domain operations. Leverages the WeChat ecosystem for traffic retention, social growth, data precision operations, and group leader incentive closed loops — building a low-cost, sustainable long-term growth model.

3 PortalsUser · Leader · Merchant synergy
8 CategoriesEcosystem benefit core categories
500+Benefit products covered

Three-Portal Integrated Synergy System

U

User Portal

Travel product browsing and booking, specialty shopping cart, campaign coupon collection, personal order management, and group leader application.

GL

Group Leader Portal

Commission account management, real-time data monitoring, distribution member management, revenue analytics, and full marketing toolkit support.

M

Merchant Portal

Online store application, product listing management, order processing system, self-configured marketing campaigns, and visual data reporting.

Four Core Platform Features

Niche Deep Travel ExperiencesMoving beyond assembly-line tourism, focusing on immersive deep travel with 1-on-1 professional consultants + AI itinerary planning for precision matching.
Traceable Origin Specialty ProductsOpen merchant onboarding with direct-source supply chains, full-chain traceability, and strict quality and consumer safety controls.
Comprehensive Group Leader EmpowermentComprehensive training system, operational materials, leader toolkit, scientific commission and tier incentives — lowering operational barriers across the board.
Full-Scenario Intelligent CustomizationAI itinerary planning + 1-on-1 consultant service — adventure, photography, family, team-building themes — covering individual, family, and enterprise scenarios.

Ecosystem Benefits System

Integrating full-category benefits across retail, entertainment, transport, dining, and lifestyle — 8 core categories, 500+ benefit products — providing standardized benefits marketing solutions for enterprises and channel partners.

🎬

Video & Music

Tencent Video, Youku, iQiyi, QQ Music, NetEase Cloud Music, Himalaya, WeRead

🛒

E-Commerce Shopping

JD.com E-Card, Tmall Gift Card, Suning, Walmart, Carrefour, CR Vanguard shopping cards

🚗

Transport Services

DiDi, AutoNavi, Shenzhou Rental, designated driving, airport parking, transfers, fuel, car wash

🍔

Dining & Food

Starbucks, McDonald's, KFC, DQ, Pizza Hut, Meituan delivery red envelopes

Part 03 · AI Intelligence

AI Intelligent Product Matrix

AI is not a standalone third track — it is the intelligence layer embedded in both BPS and Jolly GO. Three dedicated products target key efficiency nodes in operations, transactions, and service, converting aviation data advantages into real business barriers.

2 PlatformsFully empowered
3Core efficiency nodes
Aviation-SpecificNot a generic LLM wrapper

Three Core AI Products

Three products each targeting a distinct efficiency node — working together to form an aviation full-chain intelligent closed loop.

Intelligent Recommendation System Ops Intelligence Personalized precision matching with real-time supply-demand data integration and a low-code strategy console empowering dual-platform operations efficiency.
NDC AI Sales Assistant Transaction Intelligence Natural language drives fully automated end-to-end ticket purchasing — from intent parsing to ticketing — boosting conversion rates and reducing agent operational barriers.
NDC AI Customer Service Service Intelligence 7×24h unmanned operation with 85%+ ticket recognition accuracy — automatically handling refunds, changes, and flight disruptions with seamless human-AI handoff.

For technical principles, capability matrix, and real business demos, visit the AI Services page →

AI Empowering Both Platforms: Where It Makes a Difference

The AI product matrix does not operate independently — each product is embedded in the core processes of BPS and Jolly GO, converting general AI capabilities into real business efficiency gains.

BPS New Distribution Platform Side
Recommendation → Public Domain ConversionInserting personalized recommendations at search, landing page, and results list touchpoints to boost flight + ancillary bundle conversion rates.
Sales Assistant → NDC Automated TransactionsNatural language directly drives NDC search, seat selection, and order placement — reducing agent barriers and minimizing manual intervention.
AI Customer Service → After-Sales Cost ReductionAutomatically handling high-frequency after-sales scenarios like refunds, changes, flight disruptions — significantly reducing human agent workload.
GO Jolly GO Private Domain Side
Recommendation → Private Domain Precision OperationsBased on user behavior and preference profiling, recommending optimal product combinations to group leaders to boost share conversion and repeat purchase frequency.
Sales Assistant → Itinerary CustomizationUsers describe travel needs conversationally; AI instantly matches deep travel products and benefit packages for personalized recommendations through to order completion.
AI Customer Service → Community Service7×24h response to inquiries, order tracking, and benefits redemption questions within the WeChat ecosystem — ensuring high service density for private domain operations.

Why Aviation-Specific AI, Not a Generic Language Model

Different Training DataTrained on real NDC messages, airline ancillary products, and user travel behavior data — not generalized corpora — understanding industry-specific expressions like "cheapest China Southern direct economy with 20kg checked baggage."
Real-Time Data IntegrationDeeply integrated with BPS Hub2 real-time inventory, fares, and ancillary data — recommendations and transactions based on actual purchasable inventory, not static knowledge responses.
Embedded in Business WorkflowsNot an add-on chat window — recommendations, order placement, and refunds/changes all close within the same system, requiring no user redirects, seamlessly integrated with existing workflows.
Controllable & AuditableThe strategy console allows operations staff to configure recommendation rules, set A/B experiments, and review model decision paths — avoiding generic AI black-box risks.

AI Intelligence · Technical Details

Product Principles, Capability Matrix & Real Business Demos

Includes technical pipeline, seven core AI capabilities, and full technical implementation and business demos for all three products (Recommendation / Sales / Customer Service).

Explore AI Intelligent Services →

Ecosystem Synergy

Full-Domain Product Ecosystem Synergy Value

The three product tracks form the full-domain commercial closed loop: "resource supply → public domain growth → private domain retention → AI empowerment → value appreciation → data iteration."

01

Public-Private Domain Synergy

BPS public domain scaled distribution complements Jolly GO private domain precision operations — bridging the public-private domain gap for bidirectional traffic and value amplification.

02

Deep Business-Technology Integration

Proprietary AI technology deeply tailored to real aviation travel transactions, operations, and service scenarios — delivering tangible business efficiency and revenue gains, unlike generic AI products.

03

Full-Chain Closed-Loop Growth

Covering the full cycle of supply sourcing, traffic, conversion, retention, and iteration — forming a self-improving, long-term growth commercial closed loop.

04

Comprehensive Ecosystem Moat

Integrating supply chain, public-private domain operations, and AI intelligence into a unified platform to build a comprehensive aviation new retail ecosystem moat.